PERFORMANCE MARKETING + PRACTICAL AI
Generate demand.Convert more leads.Build smarter growth systems.
I help acquire customers through performance marketing and improve lead, customer-service and call workflows with practical AI for Indian businesses.
ACQUISITION + OPERATIONS
Most business problems are not fixed by adding another tool.
Growth requires two things working together: generating qualified enquiries through measurable marketing, and building reliable systems to convert and service those customers.
- 01Demand
- 02Lead
- 03Workflow
- 04Revenue
- 01
Performance Marketing
Generate qualified demand through Google and Meta campaigns, measured toward revenue.
- 02
Lead and Sales
Capture enquiries, qualify leads, assign ownership and keep follow-up visible.
- 03
Customer Service
Route customer requests, track progress and escalate sensitive issues to people.
- 04
Call Automation
Automate routine calls, capture outcomes and transfer sensitive conversations to people.
Before scaling any campaign or automation, I test the offer, tracking mechanics and human handoffs.
PRIMARY SERVICES
Acquire customers first. Then automate the systems around them.
I look at what happens today, where the work breaks down, what information is available and which decisions should stay with people.
View All Services- 01Performance MarketingGenerate qualified demand through Google Ads, Meta Ads and measurable acquisition campaigns. Track performance beyond clicks and leads toward qualified opportunities, customers and customer acquisition cost.
- 02AI Lead and Sales AutomationCapture enquiries from ads, websites and WhatsApp, qualify them consistently, update CRM records, assign the right salesperson and keep follow-up visible.
- 03AI Customer Service AutomationRoute customer requests from email, forms, WhatsApp and support channels into one clear process. Track ownership, send updates and escalate sensitive cases to the right person.
- 04AI Voice & Call AutomationUse AI for selected inbound and outbound call workflows, such as lead qualification, appointment confirmation, reminders, call summaries and follow-up. Sensitive conversations and important decisions stay with people.
HOW I WORK
Measure before scaling. Process before automation.
- 01
Understand
Analyse business economics, target customer, offer, acquisition channels and sales capacity.
- 02
Measure
Define conversion events, tracking infrastructure and metrics from click to revenue.
- 03
Test
Run controlled campaigns and automation workflows with clear human checkpoints.
- 04
Improve
Cut waste, scale winning campaigns and optimise toward qualified customers.
GROWTH & PRACTICAL AI CONSULTANT
14+years
ACROSS DIGITAL MARKETING, TECHNOLOGY AND DELIVERY
Commercial growth backed by 14+ years of hands-on delivery.
I have spent over 14 years working across digital marketing, web technology, project management and direct client delivery. A substantial portion of that work was delivered for international clients, particularly in Australia, managing technical delivery and measurable campaigns.
The international services market is changing rapidly as AI and automation allow smaller teams to deliver work that previously required larger teams. Today, I am deliberately applying that experience to the Indian market, focusing on measurable customer acquisition, growth systems and practical AI workflows.
About SumitDiscuss Your Growth
Build customer acquisition and smarter workflows for your business.
Share your current acquisition channels, lead challenges or customer workflows. I review every enquiry personally and will explain whether performance marketing or AI automation is a fit.